01Sold on its own
UX audit
A page by page review of what confuses visitors and what stops them getting in touch.
You get: a report in order of priority, and a call to walk you through it.
Find what stops people. Then fix it.
For sites that get visitors but no enquiries, and for brands that need to look as good as their work. Instead of rebuilding, we find what’s in the way and fix that.
Is this for you
This is for you if it sounds familiar.
People visit the site, but few of them get in touch.
Your brand looks a bit different on every page and every post.
You’re about to redesign and want to know what to keep first.
Probably not for you if you have almost no visitors yet. Start with an SEO audit or a new site, then come back here.
What’s included
Pick what you need.
Start with an audit, or go straight to the part that’s hurting. The certificates next to some of these are the training behind them.
02Uxcel: UX Design Foundations
UX strategy
Who the site is for, what they come to find, and what you want them to do next.
You get: a UX plan your team can follow.
03Uxcel: Color Psychology
Brand identity and guidelines
Logo use, colours, type and tone of voice, written down so everything matches.
You get: a brand guidelines document.
04Uxcel: UX Research
User research
Interviews, short surveys and analytics, to see how people actually use the site.
You get: findings in plain language.
05
User flows and site structure
The paths people take, and the pages and menus they need to get there.
You get: flow diagrams and a sitemap.
06
Wireframes and prototypes
Clickable layouts in Figma, tested before a single page is built.
You get: a prototype you can click through.
07Uxcel: UX Writing
UX writing
Headlines, buttons, form labels and error messages that tell people what to do.
You get: rewritten copy for key pages.
08
Conversion optimisation
Calls to action, forms and landing pages tuned to turn visits into enquiries.
You get: changes made, and what to measure.
09
A/B testing
Two versions of a page, shown to real visitors. You keep the one that works.
You get: a test plan and the result.
10
Usability testing
Real people try to use your site while we watch where they get stuck.
You get: recordings and a fix list.
11
Accessibility review
Contrast, keyboard use, screen readers and forms, checked against WCAG.
You get: what to fix, in order.
12Uxcel: UI Components I
Design systems
Components, styles and rules, so every new page looks like it belongs.
You get: a UI kit in Figma and Elementor.
What an audit finds
Tap a pin. Read the finding.
This is the format: what I saw, why it costs you enquiries, and the fix. Here on a made-up homepage.
Finding 1 of 5Hero
What I saw
The fix
Example findings, shown to explain the format. Every audit is written for your site.
How it runs
Look first. Then change.
- Free call
You tell me what isn’t working. I ask what the site is supposed to do.
- Audit
I go through the site page by page, on desktop and mobile.
- Walkthrough
We go through the findings together, most important first.
- Fixes
I make the changes, or hand the list to your developer.
Price
Start with an audit.
An audit is a fixed price, and you keep the report whether you hire me for the fixes or not.
Quick audit
Your homepage and one key page.
€490paid once
- Desktop and mobile review
- Top 10 fixes, in order
- 30 minute walkthrough call
Full audit
Most usefulThe whole journey, from first visit to enquiry.
€1,290paid once
- Up to 10 pages and key flows
- Forms, mobile and accessibility basics
- Prioritised fix list and roadmap
- 60 minute walkthrough call
Audit and fixes
The full audit, then I make the changes.
From €2,400per project
- Everything in the full audit
- Fixes on WordPress and Elementor
- Before and after check
- Audit price comes off the project
Questions
Before you book.
Do I need a redesign?
Often not. Most sites have a few problems stacking up, and fixing those is quicker and cheaper than starting again. The audit tells you which case you’re in.
What do I get from an audit?
A written report with each finding, why it matters and how to fix it, in order of priority. Then a call where we go through it together.
Can my own developer do the fixes?
Yes. The report is written so any developer can follow it. If you’d rather I do them, that’s an option too.
Do you do brand identity from scratch?
Yes, for small businesses: logo use, colours, type and tone of voice, written down in one guidelines document.
Find what’s in the way.
Send me your site before the call and I’ll come with a first look. Free, about 30 minutes.