The person you’d actually work with.
Giuliano Barducci, call me G. Head of Production, Design and QA at Webtec, and the person you talk to when you book a call.
Started with code
I started out writing code. Then I realised the building matters less than how people use what you build.
I like things that make sense.
I’m a bit obsessed with things making sense. I don’t chase perfection. I want sites that are clear, quick to use, and that bring in work.
I started with code. I learned UX working with the Then agency, then kept going on my own, studying online. The first thing I look at on any website hasn’t changed: what a visitor is trying to do, and what gets in their way.
I joined Webtec as a designer in 2021, then led the design team. Today I lead production and QA, onboard designers and build the systems that keep quality high.
I work in English, Spanish, Portuguese and Italian, with clients wherever they are.
Joined as a designer. Today I lead production and the systems that keep quality high.
I’ve worked with teams of up to 30 designers. I teach them, and I learn from them every day.
Halved on average, from 60 to 30 hours, in 4 months.
Raised from an average of 3.8.
Trained with a system built to help them grow.
I start by listening: to what you need, what you think you need, and what’s actually missing. Then I add structure.
Toolkit: WordPress, Elementor Pro, JetEngine, WooCommerce, ACF, WPML, Figma, Claude Pro
Trained in UX. Certified in it.
Six Uxcel certifications, from UX foundations and research to UX writing and UI components. Drag through them, or open one to read it.
Now you know me. Your turn.
Tell me what’s not working on your site. A free call, about 30 minutes, no pitch.

