Strategy first
- Mapped the full user journey
- Found the weak points in registration and submission
- Redesigned the approval logic before touching visuals
From open and vulnerable to structured and protected.
A growing platform for Italian tech: podcasts, a software directory and events. It needed a system to manage that growth without breaking what already worked.
200 + 100+podcasts and articles in one library
80k+active subscribers
#1on Google, and ranked above Capterra in AI answers
Proof from AI search
Ask an AI. See who comes first.
Someone asked ChatGPT where to find Italian software for their company. This is the real answer, replayed. La Tech’s directory came first, above Capterra.
Question:
#1of five sites recommended, ahead of Capterra Italia
2 of 5recommendations point to La Tech’s site: first and fifth
Replayed from a real ChatGPT conversation from 2026. The site was called Software Italiani (softwareitaliani.com) then; it’s latechmadeinitaly.com now, so the names are updated. Original Italian text, shortened. AI answers change from one session to the next, so treat this as one real result, not a promise. Read the original conversation
The problem
Growing, with no system.
The platform was growing, but without a system to manage that growth.
Anyone could register instantlyNo approval step, so spam accounts got straight in.
Software went live without moderationSubmissions were published as soon as they were sent.
Users couldn’t edit their own listingsEvery change meant writing to the team.
The goals
Evolve it. Don’t break it.
01
A structured approval process for accounts and listings.
02
Protect the platform from spam.
03
Keep all existing content, data and search value.
How a new user and a new listing move through the site
My approach
Migrate, don’t rebuild.
Instead of starting from scratch, a controlled migration: map the journey, fix the logic, then the visuals.
Migration
- Moved the existing site, keeping content and SEO value
- Set up the new structure without losing what was already built
The system
- A custom Software post type, built with JetEngine
- Structured submission forms with JetFormBuilder
- Admin approval for registrations and software listings
The result
See it up close.
Drag through the screens, or open one to see it full size.
What changed
Control, for them and their users.
A modern layout
Controlled user registration
Moderated software listings
A content system that scales
The client now adds podcasts, moderates users and manages software listings on his own. Users control their profile and their listings, and can edit them any time.
Max BrigidaLa Tech Made in Italy
Read the transcript
I met Giuliano a few years ago when I was looking for a web developer for our new project we had at the time. The project is called La Tech Made in Italy.
What immediately surprised me about Giuliano was that he didn't just listen and execute it, as everybody does probably do, but he took the project fully in his hands. Starting from the concept, then the content, the UX, and then the execution of the entire project. What is great at the end is that he understood the company communication first and then the operational needs we had at the time, because we need to be as much as independent as we could. And he just nailed it. The result is live today. You can see it. We have a super functional website, perfect for SEO with great numbers and thanks to his hard work, talent and great dedication.
And Giuliano, the good thing is that he was completely working like another member of our team. Giuliano today is for us an important asset. He developed four other projects for our companies, including my personal webpage at maxbrigida.com.
And what really amazed me about Giuliano is his attention to details and his way of taking each project as he were his own project and come out with the best results. So, fully [satisfied with] Giuliano in our team. And I just think that everybody should have a professional like him. Thank you.
Open and vulnerable.
Structured and protected.
The work
What went into it.
Work included
Website redesignCRO, conversion rate optimisationClient portal and dashboardCustom templatesMigration to WordPress and Elementor
Tools
WordPressElementor ProWP Rocket and speed pluginsWooCommerceStripeCrocoblock JetEngineJetFormBuilderJetSmartFiltersMembers pluginCustom HTML, CSS and JS
Built in collaboration with Webtec. I led design and user experience as part of the Webtec production team.Success isn’t a website. It’s what it unlocks.
Tell me what your site needs to unlock. A free call, about 30 minutes, no pitch.