An abandoned site. Now it makes sense.

Marta teaches Italian online, one to one, since 2014. Her site had been left to itself. The new one tells a clear story, lets each student start the way that suits them, and tells Marta who they are before she writes back.

ClientMarta, Ciao Marta

My roleStrategy, UX, design and build

Built withElementor and Claude Pro

Websiteciaomarta.com

0spam emails

3ways to start: buy, ask, or test your level

1custom plugin for the form and the Italian level test

The problem

A site left to itself.

Students had no clear way in, and Marta met every one of them cold.

An abandoned siteNobody had looked after it, and it showed.

No path from visit to lessonA visitor ready to start had nowhere obvious to go.

Spam in the inboxTime spent sorting messages instead of teaching.

Every first contact started from zeroNo idea of the student’s goal or level before replying.

The story

The student is the hero. Marta is the guide.

The homepage follows the StoryBrand method. Each part of the story is a section on the page, in the student’s words.

The heroThe student

“One-to-one online lessons shaped around your pace, your passions, and your real goals.”

The problemThree real situations

“Is this scenario familiar?” Work, family roots, travel and culture.

The guideMarta

“Since 2014 I’ve taught Italian to people from all over the world.”

The planThree steps

Choose how to start. Marta writes personally. You start speaking.

The call to actionOne button, three doors

“Get started”, then buy, ask or test.

SuccessSpeaking from day one

“Learn authentic Italian. Speak from your very first lesson.”

Written for three real people

Business and workItalian for workMeetings, emails and a professional presence in Italian.

Heritage and familyRediscover your rootsGrandchildren of emigrants reconnecting with family history.

Travel and culturePassion and travelReal Italian for trips, books, cinema and everyday life.

My approach

Three ways in. One person replies.

Some students know what they want, some have questions, some don’t know their level. Each gets a door that fits, and all three end with Marta writing personally.

Every path ends hereWe start speaking.Online, on Zoom, Teams or Google Meet. Italian from the first minute.

Built with AI, in Elementor

Claude drove Elementor. I drew the map.

The structure, the story and the flows were mine. Claude Pro built them in Elementor, wrote the plugin, and the images were generated from Marta’s own logo.

Lean layouts

Claude Pro worked directly in Elementor
Intuitive layouts with as few containers as possible, so the pages stay light and easy to edit

One custom plugin

The guided contact form, nine steps, one question each
The Italian level test: 12 questions, a result from A1 to C1
Both built for this site, with no form plugin on top

A real shop

WooCommerce for lessons and packages
Students can pay without writing first

Images from her logo

Every illustration was created with AI, starting from Marta’s logo
One character, the same style on every page

Up close

Every door, side by side.

Screens from the live site. Drag through them, or open one full size.

Ciao Marta: the homepage hero — 01 The homepage hero

Ciao Marta: the method page — 02 The method page

Ciao Marta: packages and rates — 03 Packages and rates

Ciao Marta: buying a package, with woocommerce — 04 Buying a package, with WooCommerce

Ciao Marta: the level test — 05 The level test

Ciao Marta: the guided contact form — 06 The guided contact form

Ciao Marta: on a phone: the level test — 07 On a phone: the level test

Ciao Marta: on a phone: the contact form — 08 On a phone: the contact form

What changed

Less sorting. More teaching.

Zero spam emails

Students start the way that suits them

Marta knows each student’s profile before she writes or calls

A site that finally makes sense

Marta can focus on people who actually want to learn Italian. By the time she replies, she already knows why they’re writing and roughly where they stand.

An abandoned site.
A clear way in.

The work

What went into it.

Work included

Tools

Next projectLa Tech Made in Italy: first in AI answers

Clear way in. Better students.

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