The person you’d actually work with.

Giuliano Barducci, call me G. Head of Production, Design and QA at Webtec, and the person you talk to when you book a call.

How I got herePick a stop, or scroll
Stop 1 of 4

Started with code

I started out writing code. Then I realised the building matters less than how people use what you build.

Learned UXWith the Then agencyThen on my own, studying online
In short

I like things that make sense.

I’m a bit obsessed with things making sense. I don’t chase perfection. I want sites that are clear, quick to use, and that bring in work.

I started with code. I learned UX working with the Then agency, then kept going on my own, studying online. The first thing I look at on any website hasn’t changed: what a visitor is trying to do, and what gets in their way.

I joined Webtec as a designer in 2021, then led the design team. Today I lead production and QA, onboard designers and build the systems that keep quality high.

I work in English, Spanish, Portuguese and Italian, with clients wherever they are.

ENEnglishESSpanishPTPortugueseITItalian
Head of Production, Design and QA · Webtec, since 2021

Joined as a designer. Today I lead production and the systems that keep quality high.

I’ve worked with teams of up to 30 designers. I teach them, and I learn from them every day.

Production time
30HRS

Halved on average, from 60 to 30 hours, in 4 months.

Quality score
4.6/5

Raised from an average of 3.8.

Designers guided
30+

Trained with a system built to help them grow.

What I learned
From teamsLeading is mostly listening.
From clientsTheir real goal matters more than any tool.
From mistakesNot every project works out. The ones I learn nothing from are the real failures.
How I work

I start by listening: to what you need, what you think you need, and what’s actually missing. Then I add structure.

UX thinkingUser flow designWebsite structureProcess optimisationReducing cognitive loadQuality and consistency

Toolkit: WordPress, Elementor Pro, JetEngine, WooCommerce, ACF, WPML, Figma, Claude Pro

Certified

Trained in UX. Certified in it.

UxcelUxcel

Six Uxcel certifications, from UX foundations and research to UX writing and UI components. Drag through them, or open one to read it.

01 UX Design Foundations
02 UX Writing
03 Color Psychology
04 Design Terminology
05 UI Components I
06 UX Research
I work with
  • WebtecProduction team and development support
  • ThenCollaboration on customer experience

Now you know me. Your turn.

Tell me what’s not working on your site. A free call, about 30 minutes, no pitch.

Free call, about 30 minutes. No pitch, no pressure.

Book a free discovery call

About 30 minutes, online. No pitch, no pressure.

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Certificate